General Sales Manager - FnB

Location: Malaysia
Discipline: Engineering
Job type: Permanent
Salary: Selangor / Kuala Lumpur
Published: Posted about 3 hours ago

General Manager (Sales) – Food & Beverage


Location: Selangor / Kuala Lumpur, Malaysia

Industry: Food & Beverage Manufacturing | Industrial Water, Hygiene & Process Solutions


About the Opportunity

A global market leader in industrial water treatment, food safety, and hygiene solutions is looking to appoint a Head of Division – Food & Beverage to lead its Malaysia business.

This is a senior commercial leadership role responsible for driving business growth, leading a high-performing sales and technical service organization, managing the division's full P&L, and strengthening relationships with some of Malaysia's largest food, beverage, dairy, and FMCG manufacturers.

The successful candidate will bring a strong commercial mindset, proven leadership experience, and a track record of growing industrial businesses within the Food & Beverage manufacturing sector.


Key Responsibilities

Business Leadership & Growth

  • Develop and execute the commercial strategy for the Malaysia Food & Beverage division.
  • Drive sustainable revenue growth, profitability, and market share expansion.
  • Identify new business opportunities across food processing, beverage, dairy, brewery, and related manufacturing sectors.
  • Expand existing customer relationships while winning new strategic accounts.

Commercial & Customer Management

  • Build long-term partnerships with key national and multinational Food & Beverage manufacturers.
  • Lead commercial negotiations and strategic customer engagements.
  • Position value-added solutions that improve food safety, operational efficiency, sustainability, and production performance.

P&L Ownership

  • Own the full business P&L, including budgeting, forecasting, pricing strategy, and profitability.
  • Monitor business performance through KPIs and implement initiatives to improve operational and commercial performance.
  • Drive continuous improvements to maximize business efficiency and customer satisfaction.

Leadership & People Development

  • Lead, coach, and develop a high-performing commercial and technical service team.
  • Foster a culture of accountability, collaboration, and continuous improvement.
  • Develop future leaders through coaching, succession planning, and performance management.

Cross-Functional Collaboration

  • Partner closely with Marketing, Supply Chain, Regulatory, Finance, Customer Service, and regional leadership teams.
  • Support new product launches, strategic initiatives, and regional business objectives.
  • Ensure compliance with company policies, safety standards, and regulatory requirements.


Requirements

We're looking for professionals with:

  • Bachelor's Degree in Business, Engineering, Food Science, Chemistry, or a related discipline.
  • Minimum 10–15 years of commercial experience within the Food & Beverage manufacturing industry, including at least 5 years in a senior leadership position.
  • Proven experience leading and growing a commercial business within a multinational organization.
  • Strong P&L management experience with excellent commercial and financial acumen.
  • Demonstrated success managing large key accounts and leading high-performing commercial teams.
  • Excellent leadership, stakeholder management, negotiation, and strategic planning capabilities.
  • Experience working with industrial manufacturing customers across Food, Beverage, Dairy, Brewery, or related sectors is highly preferred.


Why Join This Opportunity?

This is an opportunity to lead one of Malaysia's most established Food & Beverage commercial businesses within a globally recognized multinational organization.

You'll play a pivotal role in shaping business strategy, developing future leaders, strengthening customer partnerships, and driving long-term sustainable growth across one of the country's most important industrial sectors.