About the Company
Our client is a growing retail and consumer-focused organisation with an established presence across physical retail and digital channels. The business is customer-centric and commercially driven, with a strong focus on delivering consistent brand experiences across multiple touchpoints.
We are looking for an experienced Assistant Marketing Manager to support the development and execution of integrated marketing strategies, campaigns and initiatives that strengthen brand presence, drive customer engagement and deliver measurable commercial results.
Location: Kuala Lumpur, Malaysia
Mode: On-site
Industry: Retail / Consumer / Lifestyle / FMCG / Home
Experience needed: 4+ years
Key Responsibilities
- Contribute to the development of marketing plans, strategies and annual marketing calendars
- Support the planning and execution of integrated campaigns across online and offline channels
- Coordinate with internal teams and external stakeholders to deliver marketing campaigns and activations
- Develop creative and cost-effective promotional initiatives to drive brand awareness, engagement, conversion and customer retention
- Analyse sales, campaign and customer data to evaluate campaign effectiveness and identify areas for improvement
- Monitor market trends, consumer behaviour and competitor activities to identify new opportunities
- Support the development of marketing content, guidelines, presentations, training materials and promotional collaterals
- Work closely with Brand, Creative, Visual Merchandising, PR and CRM teams to ensure consistency across marketing initiatives
- Support campaign budgeting, project management and post-campaign evaluation
- Assist the Marketing Manager with the review and approval of marketing projects and initiatives
- Support regional campaigns and activations where required
Requirements
- Minimum 4 years of experience in Marketing, Brand Marketing, Campaign Marketing, Retail Marketing or a related function
- Strong understanding of both online and offline marketing channels
- Experience in developing and executing integrated or omnichannel campaigns
- Strong commercial acumen with the ability to analyse data and translate insights into actionable recommendations
- Strong project management, communication and stakeholder management skills
- Ability to work collaboratively across multiple functions and manage external partners
- Bachelor's degree in Marketing, Business Administration or a related discipline
- Candidates from retail, FMCG, consumer, lifestyle, e-commerce, hospitality, home & living or other customer-facing industries are encouraged to apply
- Experience working across Malaysia and/or Singapore markets will be an advantage
- Willingness to travel occasionally to retail locations and overseas for regional campaigns and activations
How to Apply
If you are an experienced marketer looking for an opportunity to work across brand, customer experience and commercial marketing, we welcome your application with your latest CV. Due to the volume of applications received, only shortlisted candidates will be contacted.