Client Description
Our client is one of the region's largest value retail operators, serving millions of customers through a rapidly expanding store network. With a diverse product portfolio spanning multiple consumer categories, the business continues to drive growth through strategic merchandising, private-label development, digital transformation, and customer-focused innovation.
Role Description
You will be responsible for shaping and driving the overall merchandising and commercial direction of the organization. This includes overseeing assortment planning, category and brand development, commercial initiatives, and growth strategies.
This role focuses on improving business performance through strategic merchandising, data-driven decision-making, product innovation, market trend analysis, and effective go-to-market execution. Working closely with cross-functional teams which including Buying, Marketing, Visual Merchandising, Operations, Logistics, and external partners.
Key Responsibilities
• Develop and execute long-term merchandising and assortment strategies that support business objectives and market opportunities.
• Drive category growth through market research, customer insights, trend analysis, and competitive benchmarking.
• Identify emerging business opportunities, new brands, licensing partnerships, and category expansion initiatives.
• Lead seasonal assortment planning and commercial calendar development across product categories.
• Oversee product development initiatives, including in-house product creation, sourcing strategies, and strategic brand collaborations.
• Manage the product lifecycle from concept development through market launch.
• Develop and lead integrated product launch plans and commercial activation programs that enhance brand visibility and sales performance.
• Create innovative activation concepts that strengthen brand storytelling and customer engagement.
• Ensure effective execution of promotional campaigns, seasonal initiatives, and key trading events.
• Evaluate campaign performance and leverage insights to improve future activations.
• Utilize sales data, customer insights, and market intelligence to support strategic planning.
• Assess product, campaign, and category performance to identify growth opportunities.
• Improve inventory efficiency and commercial outcomes through demand forecasting and analysis.
Requirements
• Min 10 years of experience in merchandising, category management, retail buying, commercial planning, or retail strategy.
• Strong background within retail sectors such as FMCG, general merchandise, lifestyle, fashion, toys, e-commerce, or value retail.
• Demonstrated success in merchandising strategy, commercial optimization, retail growth, and transformation projects.
• Experience leading cross-functional teams and managing large-scale commercial initiatives in a multi-site retail environment.
