About the company:
My client is a globally recognized sports, lifestyle, and retail brand with a strong heritage in delivering high-quality footwear, apparel, and accessories. Blending performance, innovation, and style, the brand serves a diverse consumer base ranging from athletes and fitness enthusiasts to fashion-conscious consumers.
With a growing presence across Southeast Asia, the company is focused on building meaningful consumer connections through compelling storytelling, product innovation, community engagement, and omnichannel experiences. The organization offers a dynamic and collaborative environment where creativity, commercial thinking, and consumer-centricity are highly valued.
About the role:
This role will lead the brand and consumer marketing initiatives across Malaysia and Singapore. You will be responsible for developing and executing integrated marketing strategies that strengthen brand awareness, drive consumer engagement, and support business growth across retail, wholesale, and e-commerce channels. You also gets to combine strategic thinking with strong execution capability, working closely with cross-functional teams to deliver impactful campaigns, product launches, partnerships, and retail activations.
Key responsibilities:
- Develop and execute annual marketing plans aligned with regional business and brand objectives.
- Lead integrated marketing campaigns across digital, social media, PR, influencer, retail, events, and partnership channels.
- Localize regional and global campaigns to meet market needs while maintaining brand standards.
- Partner with merchandising, sales, and retail teams to support seasonal product launches and strategic initiatives.
- Create compelling product narratives and consumer engagement strategies.
- Manage digital marketing activities including social media, content marketing, influencer programs, CRM, and paid media campaigns.
- Evaluate campaign performance and optimize marketing investments based on data and insights.
- Manage in-store branding, promotional activities, visual merchandising support, and consumer activations.
- Build relationships with media, influencers, athletes, ambassadors, and key industry stakeholders.
- Manage marketing budgets and ensure effective allocation of resources to maximize return on investment.
Key requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Min 8 years of marketing experience within consumer, retail, sportswear, fashion, footwear, lifestyle, or related industries.
- Strong understanding of omnichannel marketing and consumer journey planning.
- Strong commercial mindset with the ability to balance brand-building and sales objectives.
- Strong analytical and problem-solving capabilities.
- Experience managing agencies, vendors, and marketing budgets.
Why join this opportunity:
- Ideal for an ambitious marketer looking to build regional leadership capabilities and progress toward senior marketing or regional management roles.
- Take ownership of the full marketing spectrum, from brand strategy and product launches to digital marketing, retail activations, partnerships, and consumer engagement.
- Join a fast-paced, consumer-centric organization where creativity, innovation, and data-driven decision-making are equally valued.