About the job
Company:
Our client is a leading multinational consumer electronics and home appliance organization with a strong presence across Asia. As part of its continued regional expansion, the company is seeking an experienced Assistant Marketing Manager to support the development and execution of integrated marketing initiatives for the Singapore market.
Role:
This role will be responsible for driving 360° marketing campaigns, including brand marketing, product launches, digital marketing, retail activations, trade marketing, media planning, PR, and consumer engagement programs. The ideal candidate will possess strong commercial acumen and a passion for building brands in a fast-paced consumer environment.
Responsibilities:
- Develop and execute integrated marketing campaigns to drive brand awareness, product consideration, consumer engagement, and sales performance within the Singapore market.
- Support product launches, promotional campaigns, and go-to-market strategies in collaboration with sales, product, retail, and regional stakeholders.
- Manage end-to-end campaign execution across digital, social media, e-commerce, retail, PR, events, influencer, and traditional marketing channels to ensure consistent brand communication.
- Partner closely with sales and channel teams to plan and implement trade marketing initiatives, retail activations, merchandising programs, and customer promotions.
- Work with external agencies, media partners, influencers, and vendors to deliver high-impact marketing activities within budget and timeline.
- Monitor campaign effectiveness, marketing ROI, consumer insights, and competitor activities, providing recommendations to optimize performance and drive continuous improvement.
- Manage marketing budgets, forecasts, timelines, and project deliverables while ensuring alignment with business objectives.
- Analyze market trends, customer behavior, and industry developments to identify growth opportunities and strengthen market competitiveness.
- Prepare regular reports and presentations on campaign performance, business impact, and key marketing initiatives for senior management review.
- Collaborate with cross-functional teams across marketing, sales, product, finance, and operations to ensure seamless execution of business and marketing objectives.
Requirements:
- Bachelor's Degree in Marketing, Business, Communications, or related disciplines.
- Min 5 years of marketing experience within consumer electronics, home appliances, FMCG, technology, retail, or related industries.
- Experience managing integrated marketing campaigns across digital and traditional channels.
- Strong understanding of the Singapore consumer market.
- Experience in product launches, brand building, and consumer campaigns.
- Strong project management and stakeholder management skills.
- Excellent communication and presentation skills.